Your Leadership Story

Let the Gift of Struggle transform your outlook on how you can lead



Learn from the gift of struggle, these moments shape and transform us.


Your Story

Identify, embrace and cultivate your own stories of struggle.



Create a path forward to connect your story and your philosophy with your company and community.

“Greater leadership has everything to do with how well you learn and apply what your own struggles have to teach”

Bobby Herrera

Decide Your Leadership Story

The Gift of Struggle will challenge you to answer 3 questions you must know to become the Leader you imagine:

Who am I becoming?

Lessons about leadership are forged in struggle.

What is the invisible force that drives me?

We can only become who we want to be when we embrace where we’re from.

Am I giving more than I’m taking?

Increase your vulnerability and share how your struggles shaped how you lead with purpose.

What Other Leaders Are Saying
About This Book

Alison Levine

The Gift of Struggle makes you realize that while the challenges we face in life often feel frustrating and confusing (and perhaps even “unfair”), they always lead to a place of enlightenment. Embrace the struggle and appreciate it as an avenue to future success.

Alison Levine
The New York Times bestselling author of On the Edge

Carmine Gallo

Triumph over tragedy is baked into the human experience. In The Gift of Struggle, Bobby Herrera inspires us to celebrate and leverage the adversities we all face to live more successful, meaningful and purposeful lives.

Carmine Gallo
Bestselling author of Talk Like TED and Five Stars: The Communication Secrets to Get from Good to Great.

Stephen M. R. Covey

Bobby has written a profound book on leadership, consistent with the struggle—and excellence—of his life. Reading it reminds me of my father’s belief that leadership is communicating people’s worth and potential so clearly that they’re inspired to see it in themselves.

Stephen M. R. Covey
Author of New York Times Bestseller, The Speed of Trust

Steve Gandara

So many leaders today feel that leadership is about telling others what to do based on their superior, hard-earned knowledge. In The Gift of Struggle, Bobby demonstrates that effective leadership is about humility and a Service-Over-Self mindset.

Steve Gandara
Co-Founder & Managing Director of Excellent Cultures, Inc.

Alan Mulally

Bobby’s story teaches us that ‘who we are’ will have a most significant influence on our leadership effectiveness in creating smart and healthy organizations delivering for the greater good. Thank you Bobby

Alan Mulally
Former CEO of Boeing and Ford

Shari Harley

It’s refreshing to see a CEO so committed to create a winning culture. Bobby walks his talk and has created the type of organization everyone wants to work for. The Gift of Struggle – a fun and easy read - will help Leaders create a winning culture.

Shari Harley
Author of How to Say Anything to Anyone

Latest Blog


Announcing the New Leadership Series: Everybody Struggles

Announcing the New Leadership Series: Everybody Struggles

Mr. Teague (far right) changed my life with one act of kindness.I was 17 and he made me feel seen--he made me reframe my struggle. I published my book The Gift of Struggle for one reason: to help people. I didn't want to do a big fancy book tour, I didn't want to do...

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